EXECUTIVE COACHING

ARETE COACHING PROGRAM

Your life is evidence of your efficacy and you can only take your family and work team as far as you, yourself have gone. You deserve this journey, your people and projects demand it.

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WHAT IS ARETE?

Arete is an ancient Greek philosophy of pursuing excellence, virtue and fulfillment. Like all sustainable success in life, Arete Coaching is a holistic program addressing the interconnected challenges and opportunities for growth we all have in our careers, fitness, spirituality and relationships.

WHY IS ARETE IMPORTANT?

Whether we are leading, managing, selling or coaching, the ultimate source of success in our families and work teams will always be the life we are currently leading. Our lives are evidence of our efficacy and we can only lead our families and work teams as far as we ourselves have gone This efficacy is the leverage that we bring to every situation to achieve excellence, virtue and fulfilment in our lives and the lives of our people. You deserve this level of success. The success of your people and projects demand it.

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THE BENEFITS AND OUTCOMES OF ARETE

The pursuit of excellence, virtue and fulfilment drives sustainable success in all areas of our lives.

Your career will flourish as you begin to make vision and value-based decisions and begin to provide the competence and value that drives powerful success in both scale, abundance and meaningful impact.
Your health and vitality will improve as we explore and discover the self-sabotaging old stories, coping mechanisms and habits that lead us to avoid the self-love required for fitness.
Your mastery, spiritual life and intuition will expand and deepens with consistent practice. You’ll learn the peace and power of surrendering what we cannot control and access a deeper connection to intuition, creation and guidance.
Your work and family relationships become more authentic, safe and powerful, driving innovation, accountability and conflict resolution. Your romantic relationship will deepen and blossom with more intimacy and fulfillment.

Build Your Tribe

“Transforming a fractured team takes process and practice. Bonds are made stronger through these challenging shared exercises and a deeper empathy and understanding of one another. Philip Folsom’s knowledge and process were invaluable to my leadership and team building process.”

Nick Rish, Director Business Development at Apple
“I CANNOT SAY ENOUGH ABOUT THE IMPACT PHILIP AND THE ARETE PROGRAM HAD ON ALL ASPECTS OF MY PERSONAL AND PROFESSIONAL LIFE. HIS APPROACH IS VALUE-CENTERED AND TRANSFORMATIONAL. I EVOLVED TO HAVE PURPOSEFUL AND PRESENT RELATIONSHIPS WITH MY PARTNER, CHILDREN AND FRIENDS, DEVELOPED THE HABITS AND PROTOCOLS NECESSARY TO HAVE THE ENERGY AND FITNESS TO THRIVE, AND HAD THE SUPPORT, TOOLS AND PROTOCOLS NECESSARY TO MOVE FROM AN ENTREPRENEURIAL DREAMER TO A METHODICAL, BALANCED, AND SUCCESSFUL DOER."

David Purdue, MD
“YOU NEED TO WORK WITH PHILIP FOLSOM. MY EXPERIENCE WITH PHILIP FOLSOM WAS ONE OF THE MOST PROFOUNDLY IMPORTANT I HAVE EVER HAD. HE HELPED US DEVELOP OUR TEAM’S, COMMUNITY AND CONNECTIONS INTO A CULTURE OF HEALTH AND HIGH PERFORMANCE. HIS IMPACT WITH US WAS STAGGERING. THERE IS A PROFOUND DIFFERENCE BETWEEN WORKING WITH PHILIP FOLSOM AND WORKING WITH ANYONE ELSE.”

Andy Petranek, Founder of Whole Life Challenge
“THE NEXT STEP AFTER REDESIGNING MY TEAM AND HIRING TALENTED NEWCOMERS WAS TO UNITE AND FOCUS THEM. PHILIP’S PROGRAM WAS EXACTLY WHAT WE NEEDED. INITIALLY DRAWN IN AS WE LEARNED ABOUT OURSELVES INDIVIDUALLY, WE THEN MOLDED TOGETHER IN COMPARISON AND CONTRAST THROUGHOUT EACH EXERCISE – THE TEAM DEVELOPED RIGHT BEFORE MY EYES. IMMEDIATE FEEDBACK - FROM NEW TO SEASONED PROFESSIONALS - WAS “BEST SESSION EVER!” NOW, A FEW WEEKS LATER, I SEE INCREASED COLLABORATION AND CAMARADERIE DAILY AND I KNOW IT IS ALL BECAUSE OF THE TIME WE HAD WITH PHILIP.”

Leslie Newlee, Senior Director Business Insights Red Bull
“THANK YOU FOR THE TIME AND INSIGHTS YOU SHARED WITH OUR GROUP. YOU’RE TRULY GIFTED IN YOUR ABILITY TO SEE BEYOND THE VENEER AND INTO THE INNER WORKINGS OF AN INDIVIDUAL AND GROUP.”

Shaphan Roberts, Los Angeles City Attorney's Office

HOW IT WORKS

Arete Coaching is run in 3-month blocks of one-hour, one-on-one weekly meetings with Philip Folsom. In this time, we will explore, discover and implement what our passion and purpose is and develop a roadmap of goals and accountability to get there. This journey follows Philip Folsom’s critically acclaimed 3 Master Maps of humanity.

This journey begins with shaping an aspirational vision statement that serves as a powerful north star to navigate our life. We will also craft a bulletproof set of core values and framework of our perfect day to drive decision-making that moves us forward toward that vision. This is the foundation of alignment that creates a resilient and high performing culture.

We will also master the Arete Archetypes personality map to deepen our psychological understanding our ourselves and relationships with our people. This unlocks dramatic increases in conflict resolution,

accountability, collaboration, innovation and intimacy. It also reveals the source of our self-limiting stories, self-sabotaging avoidance and coping mechanisms.

The entire Arete journey is a hero’s journey. Understanding this universal map of human development and transformation empowers us to know where we are on every journey of our life, what is coming next and, most importantly, who we need to be to get there.

In addition, there will be many opportunities for healing, growth and transformation that happen on this journey. Personal brand will be clarified and implemented to achieve scope and scale of success and you will discover a treasure trove of life best practices that will be applied toward your career, fitness and relationships.

All Arete coaching is delivered by master coach Philip Folsom

Philip is an acknowledged authority in personal and professional development and an industry leader in organizational development. He has been coaching leaders in companies such as Red Bull, Disney and Space X for 30 years.

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